Specialists in business and marketing solutions for small businesses and ventures between Great Britain and China.
OUR SERVICES
THE TNT ADVANTAGE
EXECUTION
At T&T, we believe that execution is a key element in the solution. Our execution begins long before we start to help you draft your business plan. We put on our sneakers and dive into the market to gather the first-hand information that you must have to truly grasp the market. And our execution continues until long after your business plan is completed, because we insist that the best plan is just a piece of paper without the best execution.
STRATEGY
That strategy is key goes without saying. However, for the small business, strategy is not just theory and advice, but a set of concrete steps to utilize the starting business’s very limited resources in the most effective manner. These steps most often must be tailored to not only fit the particular needs of the new business, but also must take into consideration such details as who are the key members that will move the business, and what are the special circumstances that will create constraints and limitations.
PEOPLE
The Chinese word guanxi embodies the five thousand year-old wisdom that having the right people is crucial for success. For small businesses, connecting successfully to the right people is often the most difficult yet the most essential element in determining the success of a venture. This is especially true for small businesses seeking to expand into the Chinese market.TNT knows how to help businesses find the right guanxi through our network of small entrepreneurs and specialists.
CASES
SMALL ENTERPRISE MARKETING
The small enterprise is the best business format to react swiftly to rapidly changing trends and come up with versatile marketing and selling solutions. T&T Marketing understands that this speed and versatility makes the difference between success and failure.We will form the right team to sit down with you and understand your business and your goals. We will provide you with the metrics and sophisticated planning of big enterprises, but T&T will make sure that our final solution is tailored for the small business venture so that your implementation and execution will be flawless.After all, T&T is also a small business, and thus we understand best that, unlike Britain’s celebrated James Bond, for the small enterprise, You Only Live Once!
REACHING FOR THE SKY
Nestled in the bend on the Bund, the Shanghai Centre towers above the financial district of Shanghai, reaching two-thirds of a kilometre into the sky. For two centuries Shanghai has been China’s gateway to the world, particularly England. Starting with trade in teas and spices in the 18th century, the trade and financial exchange between the two countries continues to be a heritage for business between the two countries
PEOPLE, PEOPLE & MORE PEOPLE
Tang & Tang, and more Tang. At T&T Marketing, we realize that it is the never-ending flow and movement of people that drives growth. In 2015, China had 120 million outbound visitors spending a total of 105 billion dollars, with double-digit increases every year. This scale is tantamount to that of a small nation! Furthermore, statistically these travellers are two thirds women, largest age group 25-34, with high levels of education and equally high disposable incomes. The buying power of these outbound Chinese visitors is such that it is one of the key moves of Prime Minister Abe when Japan plunged into recession in 2009 was to ease visa policies to bring in Chinese tourists. Businesses that built themselves around this tremendous buying power generated the driving force for Japan’s economic recovery. In 2011, China’s urban population exceeded its rural population for the first time in its 5000 year history. Understanding this phenomenon is crucial in understanding the trend for the next two decades. China’s shift towards urbanization means changes in needs and demands, as well as further internationalization of China’s consumer markets.
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